Timpi Advertising is LIVE

Today, we’re excited to announce that Timpi Advertising is now live at ads.timpi.com

Advertisers can now create and manage campaigns through ads.timpi.com, with ads initially appearing against relevant keyword searches on the Timpi search engine.

But this launch is about more than simply adding another advertising platform to the market. We are building an advertising ecosystem designed for a fundamentally different internet; one where privacy, data sovereignty, transparency and AI-driven traffic are becoming increasingly important.

Timpi has always been built around the principle that people should have greater control over their data and the information they consume. Our advertising platform follows the same philosophy.

Advertisers can target users based on keywords and reach an audience that is actively using a search engine built around privacy and data sovereignty. And because our advertising system uses a transparent keyword auction model, advertisers know exactly what they are bidding for and what they are paying for.

Timpi Ads separates ad traffic into Human and Agentic traffic, giving advertisers the choice to extend their campaigns to AI agents. As the world moves into an AI-driven era, agentic traffic is one of the fastest-growing areas of digital engagement, creating a new opportunity for advertisers to reach both people and intelligent agents.

For human driven traffic, Timpi operates on a cost-per-click (CPC) model. That means advertisers only pay when a real user clicks on their advertisement, and as Timpi's search volume grows, the opportunity today is particularly compelling. Our advertising marketplace is still in its early stages, so  CPC rates can currently be up to 80% lower than comparable advertising platforms.

That creates an opportunity for advertisers to get in early, establish their presence and benefit from significantly lower acquisition costs while Timpi's audience continues to grow.

The trade-off is simple and transparent: our traffic volume is currently smaller than established search advertising platforms, but advertisers only pay for the clicks they actually receive.

Get in early, before the marketplace and search volume scale.

Perhaps the most exciting part of Timpi Advertising is something that most traditional advertising platforms aren't yet equipped to handle effectively: agentic traffic.

The way people interact with the internet is changing. AI agents are increasingly searching for information, comparing products and services, making decisions and interacting with online systems on behalf of their users. Timpi is building for this future and have already opened a dedicated search endpoint designed for agents, allowing AI systems to access Timpi's search capabilities. Advertisers can place advertisements that are delivered directly to these agents when they use that endpoint.

One of the fundamental principles behind Timpi Advertising is transparency. Advertisers can clearly distinguish between human traffic and agentic/AI traffic. This distinction is increasingly important as the advertising industry enters a world where traditional concepts of impressions, clicks and conversions become much more complicated.

For human traffic, Timpi uses CPC.

For agentic traffic, we currently use cost per thousand impressions (CPM).

Why?

Because the industry does not yet have an effective and universally accepted way of reliably measuring clicks generated by AI agents. Rather than pretending that an agentic "click" is equivalent to a human click, we've chosen a simpler and more transparent approach. Agentic traffic is charged on impressions, not clicks.

And, just like our human advertising rates, our current CPM rates are significantly below established industry rates while our traffic volumes are still developing.

But we don't see the current limitations of agentic click measurement as the end of the story. We see it as something that needs to be solved.

One of the major challenges facing the emerging agentic advertising industry is determining what constitutes and how to reliably measure, a genuine interaction between an advertisement and an AI agent.

A human click is relatively straightforward: a person sees an advertisement, clicks it and visits a destination. An AI agent behaves very differently. An agent could discover an advertisement, retrieve additional information, compare it with other options, pass that information to another system or ultimately recommend a product to its user, without ever behaving like a traditional web browser.

That creates a completely new measurement problem for advertisers, and one that we are actively working on. As part of the next stage of our agentic infrastructure and our planned MCP (Model Content Protocol) server implementation, we are working towards developing better mechanisms for identifying and measuring agentic interactions.

Our goal is to move beyond simply counting impressions and ultimately create a system where advertisers can understand how their advertising is being interacted with by agents, while maintaining the transparency that is central to the Timpi advertising model.

So, What Is MCP?

If you've been following the development of AI agents, you may have heard the term MCP, or Model Context Protocol. In simple terms, MCP is a standardized way for AI applications and agents to connect to external tools, services and data.

Think of it as a common language that allows an AI agent to discover and use capabilities provided by another system. Instead of every AI application having to build a completely different integration for every service it wants to use, MCP provides a standardized framework for connecting agents to those services.

For Timpi, this is particularly important. Our MCP server will allow agents and agentic application developers to interact with a suite of Timpi capabilities through a standardized interface, including access to Timpi search and, ultimately, advertising capabilities designed specifically for the agentic environment.

We are working towards becoming one of the first companies to offer a fully fledged advertising ecosystem for the agentic web. Timpi has already opened its free search endpoint for AI agents. But we're going much further.

The MCP server will provide a suite of tools specifically designed for agents and agentic application developers. This will form the foundation for our broader agentic advertising network, allowing developers to integrate Timpi advertising services directly into automated applications and AI-powered workflows.

Imagine an AI agent researching products for a user and being able to access relevant, clearly identified advertising alongside its search results.

That's the direction we're heading in building a Fairer Advertising System

Our philosophy is simple:

We believe this creates a much healthier relationship between advertisers, publishers and users.

If you've been waiting for the right time to experiment with Timpi Advertising, now is the time. Not only are our current CPC and CPM rates extremely competitive, but we're also introducing special launch offers for early advertisers.

As part of our launch promotion, Timpi will match advertiser spend up to $500.

That means an advertiser spending $500 can receive an additional $500 in matched advertising value, giving early advertisers significantly more opportunity to test the platform and reach the Timpi audience.

The offer is designed to reward the advertisers who get involved early and help us build the next generation of privacy-first and agentic advertising.

Start Advertising Today

Timpi Advertising is now open.

Visit ads.timpi.com, create your campaign, choose your keywords, set your budget and start reaching users — and increasingly, AI agents — across the Timpi ecosystem.

Welcome to Timpi Advertising.